The EU-Canada Comprehensive Economic and Trade Agreement (CETA) is one of the most advanced trade deal of our time. It will generate growth and jobs through the increase of exports, lower barriers for (big and small) companies to trade, offer wider choice for consumers whilst maintaining the EU’s strict standards for products.

CETA NOW is a campaign that aims to raise awareness of the opportunities CETA offers. The campaign provides a platform for the silent supporters who wish to have a voice in the discussions and demonstrate why CETA is a win-win proposal for Europe.

European spirits are well-known products worldwide. To share these products around the globe and support the small and large spirits producers throughout Europe, spiritsEUROPE is a supporter of the CETA agreement. This platform provides a voice for all champions of EU trade agreements.

Join us in lending your support to the CETA NOW campaign.
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Detailed background

1. Opening markets can keep prices down and provide consumers with more choice

  • For example, as a major producer of high-quality food, the EU will benefit from being able to sell more to a high-income market in Canada.

2. Market access for services and recognition of professional qualifications will be improved

  • CETA could pave the way for professionals from Europe to find new job opportunities in Canada.
  • Professionals in the EU and Canada will be able to practice their professions in each other’s territories thanks to mutual recognition of qualifications.

3. Geographical Indications will be protected

  • The rules agreed in CETA will benefit EU farmers and small businesses involved in food production. CETA recognises the special status of, and offers protection on the Canadian market for numerous European agricultural products with a specific geographical origin such as Prosciutto di Parma, Gouda cheese, Scotch Whisky, Cognac, Champagne, etc.

4. Standards for food safety, chemicals, public health, environment and labour will remain high

  • CETA upholds the EU’s high standards and will not undermine them for the sake of commercial gain.
  • Canadian products will only be able to be imported to, and sold in the EU if they fully respect our regulations.

5. A more level playing field between Canada and the EU on intellectual property rights will be created

  • CETA will strengthen copyright protection by bringing Canadian rules closer to those of the EU when it comes to patents and digital rights management, as well as the liability of internet service providers.
  • In addition, it will ensure balanced provisions and an improved system for patent protection for pharmaceutical products.
  • The musicians and artists working in creative industries will be properly rewarded for their work.

6. European firms will be more competitive on the Canadian market

  • CETA will bring new opportunities for European companies by creating access to the Canadian market in the financial services, telecoms, environment, energy and maritime transport sectors.
  • CETA provides better access to procurement procedures – allowing European businesses to be the first foreign companies with such access to Canadian public procurement markets.

7. Elimination of customs duties, with some exceptions to EU’s sensitive products (dairy, beef, pork, corn)

  • CETA will eliminate all duties on industrial and agri-food products (e.g. on wine and spirits), saving European exporters almost €600 million a year.
  • The elimination of duties will provide increased access to the Canadian market with the trade of goods and services to increase by 22.9%.

8. Reduced technical barriers and increased transparency will help to increase exports

  • Removal of some administrative burdens, mutual acceptance of conformity assessment certificates, removal of discriminations, are some examples which are essential for SMEs to export outside the EU, reducing costs for companies and consumers alike.
  • CETA will improve transparency and foster closer contacts between the EU and Canada in the field of technical regulations. With CETA, the EU and Canada agree to further strengthen links between standard-setting bodies.